SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That)
Description
In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.
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Best Moments:
(02:16 ) Discussing win-back strategies for inactive email subscribers
(03:14 ) Targeting subscribers who haven't engaged in the last 90 days
(03:55 ) The ineffective "we miss you" win-back emails
(04:15 ) Using "verification" emails to re-engage subscribers
(05:10 ) Tailoring win-back strategies based on subscribers' past engagement levels
(06:20 ) Sending personalized win-back emails to highly engaged subscribers
(09:47 ) The importance of separate opt-out options for different communication channels
(10:15 ) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes
(11:05 ) Making the unsubscribe process a branding opportunity
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